The focus in “How to Build a Relationship with People | Ditch the Pitch!” is on how to communicate with others effortlessly. It becomes easier with practice.

I use my father, Hector Campbell, as an example. He’s the best person I know who consistently makes connections quickly and easily with zero pressure. He’s not a professional motivational speaker, business coach, or mentor.

How he connects with, motivates, and mentors others is something he was born to do. Furthermore, he spent over 40 years teaching and coaching people in swimming techniques and lifesaving skills.

Moreover, he uses his natural building relationship with people skills in every area of his life.

How to Build a Relationship | As Easily as Breathing

Many people have a difficult time building genuine relationships with others. For some, it’s as easy as breathing.

Not everyone desire to have a large group of friends, followers, or clients. It’s not everybody’s dream. But even those who are content with just a trusted few could benefit from some guidelines.

Successful salespeople have a knack for selling and make a good living doing so. While it may be expected that they influence others from a place of integrity, that’s not always the case.

People, in general, can be driven by greed. For example, this is one motivating factor that some salespeople use to get others to buy from them outside of integrity.

On the positive flip side, many care deeply about the people they serve as well as the goods and services they offer. As such, they demonstrate this by taking a genuine interest in their prospective customers.

Therefore, the interest continues after they get the sale. These are the people you want to do business with. They know how to build rapport before trying to “close” you.

What are some vital tips for building relationships?


Ten Building Relationship Tips | Step by Step

Consider these …

  1. Be true to yourself. You need to know who you are and present that person to others.
  2. Show respect to others. How do you want to be treated? With respect and dignity? Extend the same to other people.
  3. Be polite. Regardless of your upbringing, being polite is something you can learn from those who know how.
  4. Be authentic. Be true to the people you interact with to build relationships.
  5. Actively listen to the other person. This is an art that many people haven’t mastered. It takes discipline. Try it!
  6. Show compassion and empathy where necessary. These are other traits not always offered in a time of need.
  7. Offer to help. Help comes in various forms … lending a hand, making a referral, or giving something of substance.
  8. Be perceptive but not judgmental. Don’t be gullible. People are not always what they appear to be, but be slow to judge.
  9. Speak from your heart. No need to spill your guts. Share honestly in whatever area you choose to.
  10. Handle criticism without taking offense. That’s not always the easiest thing to do. Criticisms can be harsh. You will be in a better position to handle the situation you’re in if you do not take offense.

These tips work well in personal and professional relationships. It doesn’t mean everyone will like you or want to be in close proximity to you. The reverse is also true.

You will win some as friends and acquaintances. Others were just not meant to be. That’s just how it works. The most kindhearted, influential people have enemies. So will you.


How to Win Friends | Be Authentic

In order to win friend, you must be friendly at some point. You also should be authentic. We all know people who lack authenticity but have great followers. Like begets like.

Enough cannot be said about the bestseller, “How to Win Friends and Influence People,” by Dale Carnegie. It is still a favorite shared by individuals and encouraged by businesses. It’s a classic after more than 80 years!

Do yourself and others a favor. Read the book.

Dale Carnegie shows how to excel in your relationships, business, and finances. You must take on an authentic approach and let the other person see things from your point of view.

This is a skill that has to be mastered to work effectively. The approach is to allow it to be ingrained in your innermost being. Let it flow out of you naturally.

When that happens, it becomes much easier to speak from your heart effortlessly.


Influence People Effortlessly | Keep it Simple

It takes great courage for some people to step out of their comfort zone and intentionally influence others. Moreover, they may have a strong message that can change the world. Yet, it’s a task to present it, especially in a social setting.

It doesn’t matter if it’s in person or behind the scenes. Your nerves can get the better of you.

However, the easiest way to influence people effortlessly is to keep it simple. What do I mean by that? Certainly, it can be complicated but doesn’t have to be.

For example, imagine meeting someone who is curious about what you do. They may not even be genuinely interested, just curious. You know exactly what you do but expressing it has you tongue tied.

You spend the first few seconds trying to remember how your elevator pitch starts. Eventually, it comes to mind, and you begin the recitation. However, halfway through it you freeze.

Suddenly, you’re back in elementary school where the teacher called on you to recite a poem you spent the past two weeks memorizing. You knew it well and could even say it backwards.

But, at that nerve-wracking moment the first word doesn’t even come to mind. You want to crawl under the desk or run home to the comforting arms of your mother.

Here you are again, reliving that moment. Instead, here’s what you do … take a deep breath, smile, and focus on how you can make a difference in this person’s life.

This may not be your ideal prospect. However, for the moment see your prospect in that person and speak from your heart. More importantly, take your time.


Elevate Your Relationship | Ditch the Pitch!

Finally, what is your intention? Is it to build and elevate your relationships with others? Or is it to master your elevator pitch? Use your pitch, if you have one, as a guideline to get you started.

However, have a plan in terms of what your message is and which format you want to present it in.

Remember, your “elevator pitch” should be a guideline that will fine tune what you’re all about. Therefore. it doesn’t have to be something you’re programmed to recite word for word. Moreover, it may work if it flows naturally but shouldn’t be a stumbling block.

Building a relationship can be awkward at times. Ultimately, it takes work to make any kind of relationship work.

The key takeaways are:

  • Focus on the other person more than yourself.
  • Also, listening without distractions shows you care.
  • And find out if there’s any way you can help.
  • Most importantly, be confident and speak from a place of integrity.

It gets better over time the more you do it. In any case, you may not get over the jitters altogether. Many people don’t, even some public speakers and performers. So …

… If you can relate to “How to Build a Relationship with People | Ditch the Pitch!” please leave a comment below. Also, share how you build personal or professional relationships. Do you have an elevator pitch?

I’ll be happy to hear what you think and so would our readers. Let us hear from you and share this article with someone or your group who may find it beneficial.

Veron Lee Campbell | Entrepreneur | The Way 4WordEnterprises


2 thoughts on “How to Build a Relationship with People | Ditch the Pitch!

  1. I love how detailed this article is. It touches on all the most important things to focus on in a humbling and respecting way.

    I believe all principles should apply in any interaction with others and I love how validating your writing is.

    I have certainly struggled with learning how to develop personal and professional friendships, but have taken the time to really understand how to authentically share how I can help others without getting anxious by using all of what’s mentioned in your article.

    This was a great read for me and I hope others can learn to apply these steps to their lives when they’re ready to.

    I love you Aunty!

    1. Hyeisha:

      Thank you for taking time to read and comment on my website. It means a lot to me that you find value in this and other articles. This is why I write!

      I’m inspired by my dad and your grandfather, Hector. He lives to relate to others. He is eager to learn and also pass on information to everyone he meets. It is a legacy that we are proud of and will pass on to our children and grandchildren.

      Much love to you, my dearest!

Leave a Reply

Your email address will not be published. Required fields are marked *